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Standing Out in a Sea of Rentals: Leverage AI to Differentiate Your Vacation Rentals with Personal Touches

By August 9, 2023 Blog, Insights

Everyone has heard the phrase “There are plenty of fish in the sea”, and in the saturated market of vacation rentals, this statement stands true for the short-term rental industry. Setting your vacation rental apart feels like a herculean task when you add all the other responsibilities already on your to-do list. In this blog, we will help you stay afloat by leveraging the power of AI to elevate your guests’ experiences and set your property apart in today’s competitive market.  

Curating Personalized Recommendations 

The expectations of today’s vacationers are higher than ever before as they seek experiences that are unique, local, and tailored to their specific tastes. According to American Express, 74% of people vacationing care more about creating a travel experience that meets their expectations than the costs. Watch GuestView Guide’s webinar about Services for more statistics from Airbnb. Using AI tools, property managers can generate custom suggested experiences for every stay.  

Ride the ChatGPT Wave 

By now, most people have heard of ChatGPT. Simply put, ChatGPT is an AI language model that can generate and understand human-like text when prompted. This free database of ideas can act as a personal tour guide by using information like your guests’ demographics, the purpose of their travel or any special occasions, property location, and any other relevant guest information to curate tailored content specifically generated for that guest.  

Example: 

 

Surge Revenue with Curated Upsells and Add-Ons 

AI tools, like ChatGPT, can analyze guest profiles and behaviors to identify upselling opportunities. Property managers can leverage AI-powered recommendations to suggest additional services, upgrades, or add-ons that align with the guest’s preferences and enhance their stay. This can lead to increased revenue and guest satisfaction.  

Example: 

 

Optimize Communication 

Communication can become a huge hurdle for operators, employees, and guests. Unanswered or slow responses to frequently asked questions or concerns can leave guests with a bad experience, and flood short-staffed properties with calls and emails they can’t keep up with. Using AI, you can implement automated processes into daily operations that can help you and your staff’s head stay above water, and ensure your guests are getting the answers they need.  

Dive into Effortless Guest Communication 

AI tools can automate communication with your guests through various channels like email, messaging apps, or chatbots. You can use these tools to send personalized recommendations and suggestions before, during, and after each guest’s stay. This streamlines the process and ensures the timely delivery of relevant information to enhance the guest experience.  

Here are some examples of AI tools and where to implement them for your short-term rental business.  

  • Chatbots: Use chatbots on your booking platform or website to provide immediate assistance to guests, 24/7. This chatbot can answer your frequently asked questions, handle inquiries regarding availability, amenities, check-in/check-out details, and offer support to guests.  
  • Chatbot solutions: Guidewiser, Yada, and ConciergeBot.   
  • Automated Email Responses: Set up automated email responses for common queries from guests such as booking confirmations, property, and amenity details, and post-stay thank you notes or review reminders.  
  • Autoresponder solutions: Lodgify, Hospitable, and Guesty. 
  • Automated Surveys: Collect feedback from guests to gather valuable insight on your property and operations and discover areas that are exceeding guests’ expectations and other areas with opportunities for improvement.  
  • Automated survey solutions: StreamlineVRS, SurveyMonkey, and SurveySparrow. 
  • Virtual Concierge Services: Provide guests with a self-service option to help guide their journey, from check-in to check-out. Display Wi-Fi information, offer support through instructions or videos, provide local tips, and give the guest the ability to settle in and feel at home.  
  • Virtual concierge solutions: GuestView Guide 

GuestView Guide Content Curation  

Once you have curated a list of personalized recommendations using ChatGPT, you can load these recommendations and services into your GuestView Guide, making the recommendations easily accessible to your guests during their stay. By showcasing these curated suggestions and services on the wall-mounted interactive GuestView Guide, you provide a convenient platform for guests to explore and book experiences directly and at their leisure. From family-friendly activities and entertainment options to local partners offering exclusive services like catering, event planning, or even private chef experiences, the possibilities are endless.  

Upselling and Partnership Opportunities  

In addition to personalized recommendations, GuestView Guide enables you to promote and upsell a range of services and partnerships to enhance guest experiences. For example, partner with local spas to offer discounted group massages or collaborate with nearby adventure companies to provide thrilling outdoor activities tailored to the family’s interests.  

With GuestView Guide, guests can easily browse and book these additional services, allowing you to generate more revenue and provide added value to their stay. By curating a selection of desirable upsell options, you create an opportunity to increase your revenue while exceeding the guests’ expectations. Learn more about this on our webinar Turn Your Local Connections Into New Revenue Streams. 

Conclusion 

Creating personalized experiences for every guest doesn’t have to feel like a huge weight on your shoulders when you utilize AI tools. Read our blog How Artificial Intelligence Can Help Vacation Rental Managers Improve Guest Services and Reduce Staff Burden for helpful tips. Focus on setting yourself apart from the sea of vacation rental options by creating memorable experiences that cater to guests. With AI, you have a bank of generated content in your arsenal to use, and with GuestView Guide you have the perfect way to display your information for your guests. The personalized recommendations and curated services help create a truly memorable and unique experience, leaving a positive and lasting impression on your guests.