Four Tips for Encouraging Happy Guests to Leave Reviews
We all know that high ratings and positive reviews are critical to your business. However, it’s not always easy getting guests to write them. Here are a few ways to encourage happy guests to leave reviews:
- Ask for feedback. As part of your checkout process, incorporate a survey question on your guest’s overall satisfaction with their stay. Be sure to collect an email address or phone number. Based on this feedback, you can follow up with happy guests and ask them to share their impressions with other travelers. Conversely, if the feedback is negative, you now have an opportunity to contact the guest and see if you can do anything to help improve their experience.
- Make it easy. When guests indicate that they’ve had a five-star stay, technology can be a great tool to collect feedback right away! Hosts can use a digital guidebook to remind guests to write reviews as they check out. GuestView Guide’s checkout flow incorporates a guest rating screen and allows hosts to direct guests above a four or 5-star threshold to their preferred review site.
- Share your brand story. If you want happy guests to leave reviews, you have to make sure they remember the company they stayed with. Ensure your brand is present at various touchpoints throughout the stay to ensure a lasting impression.
- Respond to all reviews—good and bad. Travelers want to know that their voices are heard and valued. You’ll show future travelers how much you care about their experience by responding to reviews. In return, they will be more likely to give feedback that they know will be appreciated and acted on.
We’ve covered the cost of a bad review in a previous post. But, on the flip side of that coin is the power of positive reviews. Knowing that 89% of customers consider reviews while making their purchasing decision, it’s essential to capture all the positive stories your happy guests have to share.
About GuestView Guide:
GuestView Guide is a wall-mounted digital guidebook and concierge platform built by Sharp NEC Display Solutions, a leader in interactive display technology with over 100 years of innovation and experience. Our award-winning platform places highly personalized property information at your guests’ fingertips, reducing support calls and providing an unparalleled experience. Earn more, reduce operational burden, and delight guests with GuestView Guide. Learn How.
